Why You Should Buy from Indie Publishers: 7 Great Reasons

In a world dominated by mainstream media and corporate publishing giants, it's easy to overlook the powerhouses quietly shaping the literary landscape—independent publishers. These small but mighty presses are home to some of the most innovative, diverse, and passionate voices in literature today. If you haven’t explored what indie publishers have to offer, here are seven compelling reasons why you should start.

1. Unique, Risk-Taking Stories
Indie publishers aren’t bound by mass-market expectations or trends. We here at Sawtelle Publishing aren't either. Indie publishers are more willing to take creative risks, publishing stories that major publishers might reject for being too unconventional, niche, or genre-defying. This means readers can discover original plots, bold voices, and groundbreaking ideas that push boundaries and explore fresh perspectives.

2. Championing Diverse Voices
Independent presses often lead the charge in amplifying marginalized voices, including authors of color, LGBTQ+ writers, and storytellers from underrepresented cultures. Smaller presses have historically provided outlets for minorities and people who did not fit into mainstream publishing narratives. They’re committed to publishing work that reflects the full spectrum of human experience, which means readers get access to richer, more inclusive narratives.

3. Direct Support for Authors and Artists
Buying from an indie publisher means your money goes further in supporting the people who create and produce the work. Smaller publishers work more intimately with authors and creators during the process without economies of scale. That means that more of your purchase directly benefits the authors, editors, and designers who bring each book to life. These are people often working from a deep love of literature, not just profit.

4. Beautiful and Thoughtful Design
Indie books are often labors of love, with close attention paid to every detail—cover art, typography, layout, and paper quality. Many indie publishers collaborate with local artists and designers to produce visually stunning books that feel as good as they read.

5. Curated Catalogs with Purpose
Rather than chasing trends, indie publishers curate their catalogs with care and intention. Each book they release is chosen because it matters and not just because it’s marketable. That means higher quality and a sense of personal connection with the stories and voices being shared.

6. Building Literary Communities
Indie publishers are deeply rooted in local and literary communities. They host readings, support indie bookstores, collaborate with libraries, and engage with readers on a personal level. At Sawtelle Publishing we work directly with many local bookstores to stock our catalogue and host events. Support in the literary community moves bilaterally, and everything good for a small publisher is good for an indie bookstore. When you buy from them, you’re contributing to a vibrant, interconnected literary ecosystem that values creativity over commerce.

7. Discovering Tomorrow’s Breakout Authors
Many bestselling and award-winning authors got their start with indie publishers. These presses are known for spotting raw talent and giving new voices a platform. If you want to be ahead of the curve on the next big literary sensation, indies are where to look.

Final Thoughts
Buying from indie publishers is more than just a transaction. Buying from an indie publisher is a vote for originality, diversity, and community. Whether you’re a lifelong book lover or just looking to discover something new, supporting indie presses is a meaningful way to enrich your reading life and help shape the future of literature.

Next time you’re looking for your next great read, skip the algorithm. Seek out an indie press and prepare to be surprised.